83% increase in app
distribution and 33% growth of monthly active users mark a year of rapid growth
for Huawei’s apps ecosystem.
HUAWEI AppGallery, one of the
top three app marketplaces globally, has reached several milestones on its
ongoing development – one year on from revealing plans to expand its mobile
ecosystem during the Mobile World Congress in 2020.
The platform now has 2.3 million
registered developers, a 77% increase from last year. In the Middle East and
Africa Region, the number of the registered developers has reached above 45,000
by Dec 31th 2020.
The global audience has
increased to 530 million Monthly Active Users, demonstrating AppGallery growing
impact on developers and mobile users around the world. Globally, 120,000 apps
integrated with Huawei Mobile Services Core are now available on AppGallery, a
year-on-year increase of 118%.
The platform also saw an app
distribution reach of 384.4 billion in
2020, 174 billion more than the previous year. Gaming is at the forefront of
this expansion, with over 500% more games now available on the platform
compared to last year. Huawei customers are the first to experience innovative
new gameplay globally, with many launches from the past year, including AFK
Arena, Asphalt 9: Legends, Clash of Kings, and many more.
The new figures come one year
after Richard Yu, CEO of Huawei Consumer Business has unveiled Huawei’s vision
to make HUAWEI AppGallery an open, innovative app distribution platform
accessible to consumers around the world. Zhang Zhe, Director of Global
Partnerships & Eco-Development Business Development at Huawei Consumer
Business Group, said the numbers are proof of the AppGallery’s ongoing progress
as a truly global app marketplace: “At
the end of 2019, there were 25 countries around the world which had over a
million AppGallery users. That number has now grown to 42, and we continue to
see strong growth across markets in Europe, Latin America, Asia Pacific, Middle
East, and Africa.”
“It’s not just about quantity, and the fact that the
number of apps integrated with Huawei Mobile Services Core has more than
doubled in one year shows that more developers are looking to Huawei’s
on-device capabilities to drive innovation and provide better and more unique
user experiences” added Mr. Zhang.
HUAWEI AppGallery’s
“Global+ Local” Strategy – Helping Local Developers Utilise a Global Platform
HUAWEI AppGallery has
concentrated its efforts in working with developers on both a local and global
scale to bring the most relevant apps to users, boosting the number of
developers working with the platform and delivering more choices to consumers
around the world.
Developers are increasingly
looking to HUAWEI AppGallery to penetrate local audiences and tap into its
growing global audience. In turn, the platform can provide its diverse customer
base with the most relevant apps. Throughout the last year, HUAWEI AppGallery
has seen global and applications from HereWeGo and Volt's likes in the
transportation industry, LINE, and Viber in the communications sector other
popular apps such as Booking.com, Deezer, Qwant, onboard to its growing
platform.
As part of this strategy,
Huawei is also leveraging its expertise in China to help developers worldwide
tap into the country’s lucrative app market. Considered a ‘mobile-first’
society, China is home to over 904 million mobile internet users with an
estimated app download figure of over 100 billion. HUAWEI AppGallery has helped
over a thousand overseas developers penetrate China's growing mobile economy in
the last 12 months.
Apps such as PicsArt have
been among the first to benefit from Huawei's position in China's mobile
market, now boasting over 300 million downloads in Mainland China. FaceTune 2
and Mondly have seen similar successes, receiving 2.2 million and 350s thousand
downloads, respectively.
Furthermore, HUAWEI
AppGallery has also helped over 10,000 Chinese apps enter overseas markets to
diversify global users' app experience.
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