HUAWEI launches the Trendy Flagship & Camera King - HUAWEI nova 9 in Pakistan

     

Huawei Consumer Business Group announced today the availability of the new HUAWEI nova 9, the Trendy Flagship & Camera King to consumers in Pakistan. Defined by innovative features and fashion-forward design elements, Huawei’s latest nova device will spark new inspirations thanks to its powerful camera system and all-new videography features, which create new possibilities for users as they record moments in their lives.

The HUAWEI nova 9 will be available in Pakistan at a price of PKR 107,999/- in the all-new Colour No. 9 starting from May 16^th.

HUAWEI nova 9 debuts with a new colourway – Colour No. 9. It boasts a range of flagship-grade camera technology including a 50MP Ultra Vision Camera system, along with the RYYB colour filter array (CFA) and XD Fusion Engine. The camera enables users to capture impressive images and videos, even in low-light situations. The responsive 120Hz Original-Colour Curved Display, powerful processor, excellent battery life and support for blazing-fast charging speeds with 66W HUAWEI SuperCharge^[1] ensure a fluid experience for avid mobile gamers. 

A Breath-taking New Design

The HUAWEI nova 9 is an elegant smartphone. It introduces a new Colour No. 9 colourway, which is created with an all-new Starry Flash AG Glass process that adds a unique texture to the chassis and highlights the iconic camera module, giving it greater visual emphasis. Under a spotlight, the whole device shines and sparkles.  It also has a stunning 6.57-inch 120Hz Original-Colour Curved Display with a tapered surface that flows like a waterfall, minimising the left and right bezels for more immersive viewing. It can display 1.07 billion colours, features a refresh rate of up to 120Hz[2] and 300Hz touch sampling rate for improved responsiveness.

The design of the HUAWEI nova 9 itself also stands to impress, measuring only 7.77mm thick with a weight of 175g[3]. It also features a Nebula-inspired Star Orbit Ring that was first debuted with the HUAWEI nova 8. It comes with a “nova” ring emblem that highlights the Star Orbit Ring, which makes it even more recognisable and eye-catching. Combined, these design features represent not only a continuation of a legacy, but also the rebirth of it.

Capture Your Story with 50MP Ultra Vision Camera

The rear camera system features a 50MP ultra vision camera, an 8MP ultra wide angle camera, a macro camera[4] and a depth camera. It includes a large 1/1.56-inch sensor and a RYYB CFA with high light sensitivity, collecting 40 percent more light compared to a standard RGGB sensor.[5] This allows users to capture exquisite photos and videos even in low light conditions, ensuring that the bright parts of the image are not overexposed while the dark areas are clear and packed with detail.

Once the camera hardware captures an image, the XD Fusion Engine gets to work, using sophisticated computational photography techniques to greatly enhance image detail and quality.

Vlog Innovation:

HUAWEI nova 9 features a 32MP High-Res front camera that supports 4K video capture and AIS (AI Image Stabilization) Video Stabilisation, allowing users to capture high definition footage of themselves as they talk to the camera or when they vlog.

Thanks to Continuous Front/Rear Recording, users can also switch between the front and rear cameras, allowing them to fluidly capture their story within a single video file. Dual-View Video recording allows users to showcase their live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide angle shot at the same time.

With the Petal Clip app, users can easily choose from a variety of video templates and themes before posting their vlogs or other videos to social media in no time. Moreover, complicated editing processes have been streamlined thanks to Video Search and One-Click Video Creation.

Power at Your Fingertips

The device supports new Touch Turbo technology, taking mobile gaming to a new level as it allows for more accurate and responsive controls.

Whether for gaming or simply browsing the Internet, the HUAWEI nova 9 delivers excellent battery life with the high capacity 4300mAh battery[6]. In addition, down time is kept to a minimum, with the new nova smartphone supporting 66W HUAWEI SuperCharge for high speed charging.

AppGallery: Trusted, innovative and secure

Running on EMUI 12, the HUAWEI nova 9 offers a smart and seamless experience to users. The trusted, innovative and secure AppGallery is available on the HUAWEI nova 9, where users can download a wide range of high-quality apps.

Hands-On: HUAWEI Sound X, a Wireless Speaker with Remarkable Bass

       

    

In recent years, we've seen all sorts of speakers flooding into the market, but most of these are lower end devices which offer nothing but a voice assistant and mediocre sound in exchange for their relatively low price. 

That's why it's so refreshing to see the HUAWEI Sound X putting the focus firmly back on audio quality. Huawei has co-engineered the Sound X with Devialet, and the French audio giant has certainly brought a lot to the table. Powerful subwoofers, SAM® (Speaker Active Matching) bass enhancement technology, and Push-Push acoustic configuration combine to deliver a high fidelity audio experience. The Sound X also showcases handy features like OneHop Audio Sharing, so you get a good experience as well as fantastic sound.

Superior bass: Subwoofers and SAM® technology

As any audiophile will tell you, powerful bass can improve any genre of music by enriching the tapestry of sound and enhancing the sense of rhythm. Lossless music, when played through subwoofers, simply makes for a more immersive listening experience.

To achieve the best possible bass effects, Huawei has fitted the Sound X with two customized Devialet subwoofers which fill any normal-sized room with surging and powerful sound. Theoretically, the size limitations of Bluetooth speakers take a toll on the quality of low-frequency sound. But the Sound X makes up for this with its magnetic rare-earth materials. It can hit amplitudes of up to 20 mm, so it's certainly not lacking in the power department.

I tested the Sound X with Billie Eilish's Bad Guy in a regular sized living room. With the Bluetooth audio volume set to about 50%, I could hear the tune clearly wherever I was in the room, with the sound output fluctuating between 65 dB and 85 dB. I turned my phone's volume to maximum, and the speaker hit highs of 109 dB (at 110 dB you begin to feel uncomfortable, while 120 dB is equivalent to an electric saw). So whether you're kicking back on the sofa or dancing vigorously, the Sound X will provide the perfect backing track.

As well as its powerful volume, the bass produced by the Sound X is boosted by Devialet's SAM® bass enhancement technology. This means it can adapt sound signals in real-time to match the specific characteristics of the speaker, and ensure that the acoustic pressure reproduced by the speaker precisely matches the original recording. As a result, when you listen to music, it's like you're right there in the place where the track was originally recorded.

For anyone who doesn't know Devialet, it's one of the world's top professional audio brands, and has played a key role in the advancement of acoustic technology, thanks to over a decade of relentless R&D. Devialet's goal is to make immersive, distortion-free Hi-Fi audio universally accessible, so it's no surprise that Huawei wanted to recruit the brand to co-develop the Sound X.

In practice, the bass produced by the Sound X can hit as low as 40 Hz, which really does shake you to the core. Details of the bass parts in The Who's My Generation which I don't get when I listen with my earphones are faithfully and meticulously reproduced by the Sound X. The drums are hard-hitting and the bass is booming.

 

Hi-Fi stereo sound: Crisp highs and rich midrange

In addition to remarkable bass, the Sound X also delivers crisp treble and rich midrange, which work together to create a 360° high-fidelity sound field.

Most speakers struggle beyond 8 kHz, whereas the Sound X hits as high as 40 kHz. In terms of distortion, maximum sound pressure (the Sound X can reach a staggering 93 dB), and gain flatness, the Sound X performs admirably. Even when you play faster paced songs, like The Strokes' Reptilia or Juicebox, the vocals are crystal clear, and none of the songs' detail is lost.

When it comes to nailing the perfect listening experience, the sound field is just as important as sound quality. Some speakers sound great in the store, but disappoint when you set them up at home. This is because the sound effect is affected by the environment where the speaker is located. This is true of the cinema, too. It's only when you're sitting in one of just a few seats that you get the full Dolby Audio effect. To tackle this issue, Huawei has fitted the Sound X with six powerful full-frequency tweeters, which are evenly distributed in a ring. This setup produces stunning surround sound effects, and you can hear high-fidelity sound radiating in a 360° sound field wherever you stand.

Design: A premium-looking speaker

Now let's turn to the appearance of the Sound X.  

The speaker has a sleek, black body. Its glossy upper part has been created using an advanced electroplating process. The interior is coated with premium, impact-resistant polycarbonate material which protects its components. The lower part of the speaker is covered in a fine mesh, which helps the audio signals move freely and sound clear.

On the top of the Sound X, there are touch-sensitive buttons which you can use to mute the speaker, configure the network, and adjust the volume. Around these buttons there are 12 RGB tri-color lights which spin and dance when you do things like use voice commands or pair to other devices. When you’re playing music, you can see the two subwoofers vibrating, and this stops dust from accumulating.

The Sound X also features OneHop Audio Sharing, so you can switch music or calls from your phone to the speaker with just one tap.

CFO Conference 2022 - Embracing the Role as Chief Value Officer

    The Professional Accountants in Business (PAIB) Committee of the Institute of Chartered Accountants of Pakistan (ICAP) is organizing CFO Conference 2022 on May 17 & 19 in Karachi and Lahore respectively. The conference will be attended by government officials, leading economists, finance leaders, national and international key opinion leaders and subject matter experts. Since 2010, ICAP has organized 20 CFO Conferences across the country with participation of over 9,000 participants, business leaders and finance professionals. In 2020, online conference was held in which around 25,000 professionals participated from across the globe.

The world has dramatically and drastically changed and is ever- evolving with a faster pace than expected. The shifts and transformations are challenging the existing economic and business models, thereby pushing the business leaders to think differently and redefine their business strategies and leadership styles to lead and succeed. Considering the ever-evolving role of Chief Financial Officer into Chief Value Officer, the theme of this year’s Conference is ‘Embracing the role as Chief Value Officer’.

 

The CFO Conference 2022 will gather finance and business leaders to discuss the trends shaping the financial and economic landscape of Pakistan and the rest of the world. This year Conference agenda includes a blend of 40 international and local speakers, thought leaders sharing their experience and knowledge on CFO’s role in ESG led value creation, agile organizations, becoming a transcendent leader, the rise of high growth ventures and gaining strategic and financial leverage with technology.

 

The conference key note speakers are Dr. Alnoor Bhimani, Professor and Director of South Asia Centre at the London School of Economics and Political Science and Paul Papadimitriou, CEO, Intelligencr. Mr. Farrukh H Khan, MD & CEO, Pakistan Stock Exchange, Mr. Kevin Dancey, CEO, International Federation of Accountants, Dr. Amjad Saquib, Founder, Akhuwat Foundation and Dr. Nurmazilah Dato' Mahzan, CEO, Malaysian Institute of Accountants will also share their thoughts in the Conference.

Mr. Samiullah Siddiqui, Chairman, Professional Accountants in Business Committee and Council Member, ICAP and Mr. Ashfaq Tola, President ICAP will share the Conference objectives, vision and the Institute’s contribution towards the finance and economic sector of Pakistan. The conference will also feature an evening with Pakistan’s legendary poets Mr. Iftikhar Hussain Arif and Mr. Ata ul Haq Qasmi.

Infinix #InfinixHOT12GameOn Challenge is here to break all the records!

Infinix, the leading smartphone brand of Pakistan, has introduced the most fun and unique TikTok Challenge #InfinixHOT12GameOn and people cannot help jumping on it. Backed up by the voice of the talented rap duo - Young Stunners, this gaming challenge is a part of their new gaming smartphone series i.e Game On HOT 12 with MediaTek Helio G85.For the first time ever, Infinix has unveiled a game based ‘TikTok Filter’ in collaboration with FreeFire which can be used by anyone till 15^th may and can get a chance to win exciting gifts from Infinix.

On the launch of this new TikTok Filter, the CEO of Infinix Mr. Joe Hu said: “Infinix has promised to deliver its customers the best and is keen towards its footsteps. We are super proud to enter into a new strategic way of showcasing our new product HOT 12 through a fun TikTok Challenge. The main purpose to start this challenge is to engage more people and provide them with a platform where they can show their creativity.”

This new Infinix X FreeFire gaming filter is giving liberty to the TikTok users to be creative in their own way, do dance moves or show their gaming skills through their TikTok Videos. Some Famous Tiktokers have also been seen doing the Infinix #InfinixHOT12GameOn Challenge and it has been becoming a great talk of the town on social media. In short, Infinix never fails to attract its customers through amazing campaign ideas every year and is all set to introduce their new song with YoungStunners as well.

Gaming enthusiasts will be able to experience a huge change in gaming quality as HOT 12 is the absolute gaming and entertainment companion for everyone. Powered by MediaTek Helio G85 and supporting an immersive 90Hz refresh rate display, Infinix HOT 12 is priced at Rs 26,999 both at online and offline stores. By ordering through Xpark, a free gift of Bluetooth earbuds can be received with Infinix HOT 12.

 This exciting challenge of HOT 12 by Infinix has taken away the youngsters by storm and they are just loving it. Everyone is encouraged to participate in the challenge till 15^th May, 2022 and get a chance to win the new HOT 12. So, Hurry Up and submit your videos!

realme Pakistan Embarks on a Strategic Partnership with Advance Telecom

    

realme levels up its distribution network by partnering with one of Pakistan’s top mobile phone distributors to increase their footprint across the country.

 realme is always on the lookout for avenues to increase product availability in the market. To this end, realme has recently joined forces with Advance Telecom to increase their footprint in the Pakistani market. Partnering with a large variety of the top international players in the smartphone industry, Advance Telecom is well known as one of the leading mobile phone distributors in Pakistan. Founded in 2002, the distribution business has over time collected the most well-known clients in the mobile industry and garnered a lot of respect.

 

Starting off in the city of Karachi, Advanced Telecom has slowly but surely spread its distribution network around the whole country making it the largest distribution network in the country. They also have the biggest after sales service network in the country, having dedicated Customer Care Centers & Collection Points in all major cities and towns in Pakistan. Their Direct-to-Retail network has an incredible reach of over 230 cities/ towns. Advance Telecom’s sprawling, robust distribution network supports the transportation of smartphones, feature phones, as well as phone accessories.

 

realme has previously been working with three distributors across Pakistan, including Airlink Communications, M&P, and United Mobile, to disseminate their products in the market. With the addition of Advance Telecom as the fourth distributor, realme can increase the reach of their product line to areas they had not previously covered and can reinforce distribution services in areas that already had a distribution link. Being active in the market for 20 years has given Advanced Telecom a real understanding of the wants, needs, and attitudes of the Pakistani consumer which can prove to be beneficial knowledge for realme to capture a greater share of the market.

 

Syed Mashood Hassan, Country Director, realme Pakistan had this to say on the occasion: “The realme team is delighted for the opportunity to work with a distribution giant such as Advance Telecom. I have the highest hopes that our collaboration will prove mutually beneficial for realme and Advance Telecom and that we may continue this partnership fruitfully into the future. We will strive to deliver superior value to our user base together.”

 

The sprawling after-sales service network provided by Advanced Telecom can also be a great aid in maintaining the standard of quality that realme holds itself to and improving the user experience with realme smartphones post-purchase in order to bolster the relationships it has with its user base.

Rizwan Majeed, CEO, Advance Telecom, gave his views on the occasion saying: “We are overjoyed to announce our partnership with realme, the fastest growing smartphone brand, as part of our network. We would like to extend our reassurances to the realme team and our dealer network that we will work together to maintain the level of quality and service that realme aspires towards.”

With this newly formed partnership, realme fans can expect greater availability of all their favorite products nationwide in the future.

First-ever Pakistani team set to compete at FFWS 2022, one of the most prestigious esports tournaments in the world

     

The winners of the third edition of the Free Fire Pakistan League (FFPL), team House of Blood are set to become the first-ever representatives of Pakistan to go on to the global stage, the Free Fire World Series (FFWS) in Singapore this May. Having recorded this amazing feat, they now have to hurdle across the Play-ins stage to make it to the finals event where they will compete for a grand prize pool worth $2 million.  

The Play-ins will be broadcasted live at 6pm on May 14, 2022 on Free Fire Esports Pakistan Youtube Channel. The top 4 teams from Play-ins will proceed to the Final round on May 21, 2022.

Last year, Free Fire World Series 2021 was the most watched esports tournament worldwide with over 5 millions peak concurrent viewers according to Statista.

 

Many famous personalities such as Pakistan Cricket Team skipper Babar Azam and Tekken World Champion Arslan Ash took to social media to display their support for Pakistan’s representative House of Blood in FFWS 2022.

Free Fire continues to be the most downloaded mobile games in the world, with over 1 billion downloads on Google Play Store and is revolutionising the esports landscape in Pakistan.

FFPL III, Pakistan’s default qualifier for FFWS, had come to a close in a manner of grandeur as we saw Pakistan’s biggest Professional Esports League have a new winner this year. FFPL had previously attained the coveted endorsement status by the Ministry of Information and Broadcasting under Fawad Chaudry and has since then grown to become Pakistan’s top-level Esports League.

FFPL IV is expected to return later this year in August, where thousands of players will look to dethrone reigning champions House of Blood and win the chance to represent Pakistan in FFWS 2023.

LCBDDA Successfully Completes First Batch of Apprentice Program

 Lahore Central Business District Development Authority (LCBDDA) also known as Central Business District (CBD) Punjab has successfully completed training for the first batch of The Apprentice Program. This program was launched as the country’s most unique graduate development program in February 2022, to give fresh graduates proper professional training leading towards flourishment of their skill sets to attain permanent jobs.

The authority shortlisted 35 candidates out of 150 finalist who went through rigorous professional training for two months at the Executive Development Centre which was specially established for the Apprentice Program. These selected apprentices were given special classes to equip them with 10 hard skills and 12 soft skills. During these special classes, lectures were delivered by Directorate Heads of CBD Punjab and seasoned HR professionals. 

Apprentices also witnessed a professional working environment in CBD Punjab House (HQ of LCBDDA) in the last three weeks of their training. During this time period, they were mentored by Directorate Heads of different directorates of CBD Punjab to have a hands-on experience in the professional work environment. CSR activities, sessions with motivational speakers, and visits to various media houses and corporate firms were also arranged for the apprentices during their training.

Chief Operating Officer – LCBDDA, Brig (R) Mansoor Janjua said at the closing ceremony of the program that “CBD Punjab has laid the foundation of the country’s most unique and anticipated graduate development program. We believe our youth is our future and to polish their skills and to provide them life-changing opportunities is of utmost importance to us”.

After the successful completion of the first batch, LCBDDA is all geared up to start the second batch of apprentice program in the near future and its details will be shared through media and social media platforms.